Cerdà Alimbau, Marta (Gastprof.)
Kommunikationsdesign, Kunsterziehung, Master Kommunikationsdesign
_ Fachpraktische Studien (deprecated)
Beginn: 04.11.16




Fr
10:00 - 13:00


14-tägig, We’ll do Skype calls during the in between weeks for doubts if necessary.
OrtAtelier Prof. Kupferschmid
LeistungskontrolleVorlage und Präsentation von Arbeitsergebnissen
Erreichbare Creditpoints4

This class will be taught in English and will meet on a bi-weekly basis.

 

To understand the fundamentals of the Copperplate script, from its calligraphic writing to its digital interpretation, developing a lettering and exploring the connections between handwriting, digital lettering and language. We will start with the proper equipment: calligraphic pens, inks, paper, so that we can move our work to a digital environment knowing the basics.

 

To design our own digital interpretation of Copperplate in a lettering for a postcard.

 

Guest professor Marta Cerdà is a Barcelona-born, Amsterdam-based Graphic Designer whose main body of work is focused on the boundaries between letters and illustration. At the end of 2008, after working in agencies and design studios between Barcelona, Düsseldorf and Munich, like toormix or Vasava, she won the ADC Young Guns and decided to found her own studio, moved to New York, Los Angeles, and recently back to Europe. She works on global projects which call for Design, Illustration and Custom Typography for Arts, Culture and Advertising Clients.

 

Examples from the teacher:

www.martacerda.com/atoms-for-peace

www.martacerda.com/womens-health

www.martacerda.com/adeu

www.martacerda.com/tattoos

www.martacerda.com/ig-marquets

www.martacerda.com/womens-health

www.martacerda.com/esquire

 


Anmeldeverfahren Aushang, per E-Mail: marta@martacerda.com
Anmeldefrist bis zum: 28. Oktober
Teilnahmebeschraenkung max. Anzahl Teilnehmer: 15